Suss Ads Sets Supreme Benchmark With Magical Kenya Open Partnership
Suss Ads made a big impact at the recently concluded Magical Kenya Open 2023, one of Africa’s most prestigious golf tournaments, through their partnership with the Muthaiga Golf Club and sportsbet.io. The event attracted over 96 international professional golfers who battled it out for the $2 million winners’ purse.
As a premier Digital Marketing Solutions provider, Suss Digital Africa offered a reliable platform to amplify the event’s digital publicity, which was crucial for an event of this magnitude being held in Africa. Suss Ads’ core objective is to promote African heritage and support its growth by providing digital marketing solutions.
Suss Digital Africa recently launched an innovative and game-changing platform that offers bespoke digital marketing packages tailored to suit each client’s needs. Suss Ads 2.0 delivers over 20 billion monthly impressions in more than 11 African countries, and they partnered with Sportsbet.io and Bitcasino to amplify the digital marketing efforts of the Kenya Open.
Sportsbet.io introduced their platform, which enabled golf betting with cryptocurrency at the event, offering a never-before-seen opportunity to enjoy betting on golf at one of the most luxurious golf tournaments on the continent. As the official betting partners of English Premier League giants Arsenal and Southampton, Sportsbet.io appointed Suss Digital as their marketing agency for the spectacle.
Suss Ads had a significant presence both on the ground and in the digital space, which could not go unnoticed throughout the four-day global affair, with their efforts reaching a wider audience. The Magical Kenya Open had other key partners for the event such as ABSA and Kenya Airways, but Sportsbet.io, through their partnership with Suss Digital Africa, turned heads and showed how the right partners can amplify a brand’s marketing efforts through innovative solutions.
One notable standout from the event was Mutahi Kibugu, a young and enthusiastic Kenyan golfer who played at his first Open as a professional. He remained the only Kenyan with a fighting chance and finished in a commendable 65th place.
Suss Ads offers various ad formats such as Push Notifications, Pop Ads, Interstitial Ads, Programmatic (Video) Ads, and Programmatic (Display) Ads, which brands can use to place ads, target, optimize, and monitor their campaigns on a top-notch and easy-to-use interface. Suss also offers a comprehensive SMS service that enables businesses to communicate with their customers more effectively.
Corporates and brands can learn from the Suss playbook and find ways to combine efforts with such providers and agencies to support and promote local talents while showcasing them to the world. There is no limit to the opportunities as well as the potential for growth and expansion, and this is only the start of better things to come.
Sportsbet.io Brings Cryptocurrency Golf Betting to Kenya for the Magical Kenya Open 2023!
Sportsbet.io is providing the Kenyan audience with the opportunity to experience golf betting with cryptocurrency during the Magical Kenya Open 2023 event. This prestigious golf tournament, which is one of the most luxurious in Africa and is the fourth event of its kind in Kenya. Sportsbet.io is offering an excellent betting platform for the golf event, in addition to being one of its sponsors.
The Magical Kenya Open 2023 is a European-sponsored golf tournament with 96 players from 28 countries participating. The event is taking place in Muthaiga Golf Club with a winning prize of $2 million.
The Magical Kenya Open tournament is part of the European Tour Challenge, which is also common with other golf tournaments around the world such as the US Open. It stands to offer an opportunity for golfers to meet and interact and will also allow participating firms to showcase their services to the audience.
South Africa has the largest team with 22 players, followed closely by England with 20 players. Kenya has a total of 8 top players such as Njoroge Kibugu, who raised the Kenyan flag high last year.
The Magical Kenya Open not only offers more exposure to the players and a chance for Kenya to get global recognition in the world of golf but also gives the fans a chance to participate in seamless betting with Sportsbet.io. Sportsbet.io, one of the newest kids on the block in Kenya, is a cryptocurrency betting platform and is one of the sponsors of the Magical Kenya Open event of 2023.
Unlike other betting platforms, Sportsbet.io allows its clients to participate in betting that is not limited to football. One of the benefits it comes with is that it allows its clients to anticipate quick withdrawals and receive their earnings in less than five minutes. The platform also offers the opportunity to participate in the 4-3 quiz with a chance to win $50.
Although relatively uncommon and less popular in Kenya, golf betting has proven to offer high stakes considering the cost that comes with the game. Golf stands out from other sports because of its entry barrier, as clubs that offer golf services usually require their members to pay a certain amount for maintenance and, in some cases, training. Due to these costs, golf players are well-paid, which also translates to big wins in betting.
The concept introduced by Sportsbet.io allows for safe online golf betting and enables participants to use cryptocurrency. Additionally, the Kenya Open golf tournament stands to be extremely promising, and clients should not miss out on the opportunity to make big gains with cryptocurrency.
Sportsbet.io has partnered with Suss Ads to market and promote its services, broadening the audience in Kenya. The company also works with artists such as King Kaka its Global ambassador to promote its products further, increasing its exposure. Needless to say, Sportsbet.io strictly adheres to global betting regulations, ensuring that the betting process is seamless and safe.
They say in betting, you’ll always miss 100% of the shots you don’t take. Don’t get left out as others make big wins this golf season!
Sportsbet.io has announced its sponsorship of the Kenya Open
Sportsbet.io, a leading online sports cryto-betting platform, has announced its sponsorship of the Kenya Open, one of the most prestigious golf tournaments in Africa. In addition to the sponsorship.
Kenyans are eagerly anticipating the tournament, with a strong field of players expected to compete. Fans are particularly excited to see 19-year-old golf Njoroge Kimuhu, a talented Kenyan golfer who is expected to put up a strong showing this year. There are also a number of younger players who will be playing in this year’s tournament, which promises to be a showcase of young talent.
In addition to the local players, there will be international players from around the world, adding to the excitement of the tournament. Fans can expect a lot of entertainment both on and off the course, with a variety of activities planned to keep spectators engaged throughout the day. Last year’s champion, Wu Ashum of China, will be defending his title in this year’s tournament. He will also be competing in Dubai to defend his title there.
While Kenyans are still hoping for a local player to emerge as a top contender for the championship, many fans are looking forward to the tournament regardless. Sportbet.io, as the official betting partner of Arsenal and Southampton FC, is a trusted platform for sports betting enthusiasts. Customers can expect quick withdrawals and receiving winnings in less than 2 minutes. For those who enjoy a challenge, Sportsbet.io also offers the opportunity to participate in the 4-3 free quiz to win 50 USDT.
Our strategy is one with a laser-focused objective to entertain the growing global crypto community. We aim at enabling punters to enjoy a smart, reliable way of betting using Crypto.
The Kenya Open promises to be one of the most exciting golf tournaments in Africa, with a strong field of players, a variety of activities for spectators, and the support of a trusted betting partner. With more than two thousand spectators expected per day, fans are looking forward to an intimate and exciting event. Golf enthusiasts can expect a weekend of thrilling competition and entertainment at the Kenya Open.
Sportsbet.io is proud to partner with local Kenyan artists like King Kaka as its Global ambassador, showcasing their commitment to supporting local talent. Sportbet.io has appointed Suss Digital as their official marketing agency for the event, and this ensures that Sportsbet.io is well positioned to promote the tournament to a wider audience. This year’s tournament promises to be one of the best yet, with the support of a trusted betting partner. The excitement is building as fans wait for the first tee-off.
Suss Digital Africa Unveils Cutting-Edge Digital Media Platform for Enhanced Consumer Experience
Suss Digital Africa, a leading digital marketing solutions provider in Africa has unveiled an innovative and game-changing platform that promises to offer its clients an unparalleled experience. With over three years of dedicated service to its clients, Suss Digital Africa understands the changing market trends, the rapidly evolving digital industry, and the growing consumer demands better than anyone else.
Suss Ads 2.0 is a self-service platform designed to offer clients premium digital marketing packages that cater to their specific needs. The Suss Ads 2.0 delivers over 20 billion impressions monthly across Africa, including Kenya, Tanzania, DRC, Zambia, Nigeria, South Africa, Malawi, Mozambique, Egypt, Algeria, and Ghana, and allows brands to place ads, target, optimize and monitor various ad formats including Push Notifications, Pop Ads, Interstitial Ads, Programmatic (Video) Ads, and Programmatic (Display) Ads on a top-notch and easy to use interface.Suss also offers a comprehensive SMS service that enables businesses to communicate with their customers more effectively.
With SMS, businesses can now quickly and easily reach their target audience and provide timely and relevant information, promotions, and alerts. Clients can create and send messages directly from the user-friendly Suss ads 2.0 dashboard. Suss SMS also includes features like auto-replies and scheduled messages, ensuring customers receive the information they need when they need it.
Suss SMS service is cost-effective and an excellent option for businesses looking to enhance their communication and customer engagement. Suss Digital Africa’s commitment to quality service delivery has seen the introduction of four new cutting-edge tools:
- The Demand Side Platform (DSP)
- The Supply Side Platform (SSP),
- The Private Marketplace (PMP), and
- The Data Management Platform (DMP).
These tools will enhance visibility for the client’s brand, provide protection from rogue data providers, participate in live bidding processes, and enable easy channels for inventory to ad exchanges. Suss Digital Africa is not only focused on providing high-quality services to its clients.
The company has also partnered with reputable agencies and parties to increase brand credibility and ensure clients are associated with legitimate data dealers. With partnerships like Enreach, Audigent, 1PlusX, and credible publishers such as Standard, Business Daily, Nation.africa, K24 and Tuko Kenya, Suss Digital Africa gains priority access ahead of public auctions, making it easier for clients to reach a larger and more diverse audience.
Suss is also working with marketing agency giants like Dentsu, Saracen Media, Oxygene MCL, and Bean Interactive that manage major brands like Nivea, ABSA, Unilever, Mozilla, Udemy, and directly working with brands like Betika, SportPesa, Sportsbet.io, and Bio Foods has given Suss Digital Africa a wealth of experience in handling clients from diverse industries, providing unique insights and different points of view in navigating the marketplace.
By organizing marketing campaigns for these clients, Suss Ads has interacted with consumers on different levels, offering robust knowledge on how to grab and shift their attention to client products.
Suss understands the importance of tailoring advertisements to the right target audience. The company’s intensive market research has enabled it to separate its target audiences and markets according to demographics like age, gender, personality, and background, which influence how consumers perceive a brand. The company’s progressive partnerships help tailor advertisements better by offering consultations on how to attract consumers and help clients avoid advertising to the wrong crowd.
Suss Digital Africa is committed to providing the best digital marketing solutions for clients, continuously learning and integrating new ideas into its culture. The company’s new partnership with big companies seeks to offer clients a platform where all their needs are met under a single umbrella. For businesses seeking to gain a foothold in the market, partnering with Suss Ads offers a unique opportunity to achieve outstanding results.
Contact Suss Digital Africa today to learn more about its new platform and packages.
An analysis of the impact of blockchain and cryptocurrency on the advertising industry in Africa.
Africa’s advertising industry has experienced tremendous growth over the last decade; however, it is currently facing many challenges, including a lack of transparency, high fees, and a lack of trust between advertisers and publishers. However, blockchain technology and cryptocurrency have the potential to revolutionize the industry by providing a more transparent and efficient way to conduct transactions.
One of the main ways that blockchain can impact the advertising industry is by providing a more transparent way to track the effectiveness of advertising campaigns. With traditional advertising methods, it can be difficult for advertisers to know where their money is going and whether their campaigns are reaching their target audience. Blockchain technology can solve this problem by providing a decentralized and transparent way to track the flow of funds and the effectiveness of campaigns. This can help advertisers to make better decisions about where to allocate their advertising budget.
Another way that blockchain can impact the advertising industry is by providing a more efficient way to conduct transactions. The advertising industry is currently facing many challenges, like a lack of trust between advertisers and publishers. However, blockchain technology and cryptocurrency can provide a more efficient way to conduct transactions that eliminate the need for intermediaries and reduce the cost of transactions.
Cryptocurrency can also provide a new way for advertisers to monetize their work and for publishers to earn revenue. With cryptocurrency, advertisers can create their own digital tokens that can be bought and sold on cryptocurrency exchanges. This allows for a more direct and efficient connection between advertisers and publishers, making it possible for advertisers to monetize their work in a way that is accessible to a wider range of people.
In addition, the use of blockchain and cryptocurrency can also help to combat fraud in the advertising industry. With traditional advertising methods, it can be difficult to detect and prevent fraud, such as click fraud and bot traffic. However, blockchain technology can provide a more secure and transparent way to track the flow of funds, which can help to detect and prevent fraud.
In conclusion, blockchain technology and cryptocurrency have the potential to revolutionize the advertising industry in Africa by providing a more transparent and efficient way to conduct transactions and combat fraud. As technology continues to evolve, we can expect to see more and more advertisers and publishers turning to blockchain and cryptocurrency to participate in the advertising industry. However, there is also a need for regulatory oversight and to ensure that the benefits of blockchain and cryptocurrency are accessible to all participants in the advertising industry.
The Future of Programmatic Advertising
A few years ago, economic analysts predicted that by the end of 2021, an estimated 90% of all digital display marketing will be from programmatic advertising. The specificity of programmatic advertising, enhanced by artificial intelligence and machine learning has made it one of the most recommended forms of consumer targeting.
As is the norm, many brands are reluctant to adopt it as a buying strategy as they analyze its efficacy versus its weaknesses.
So far, programmatic advertising is highly effective owing to its ability to create business traffic at an affordable cost. It has also saved brands the pain of buying advertising spaces directly from publishers. It has reached its goal of enhancing efficiency and transparency for publishers and marketers.
Even as it still retains the ‘new’ status in the universe of online marketing, programmatic advertising is picking up new trends to reach consumers.
For instance, it is now possible to reach consumers through wearable devices such as smartwatches which is ideal since they can gather accurate real-time data, on geo-location and track lifestyle habits. For the consumer, they allow higher notification visibility making it easier for them to see your advertisement.
Programmatic advertising also features in streaming and ‘Over the Top (OTT)’ services like Netflix. With stay-at-home orders and remote workspaces remaining the norm, OTT and digital audio advertising will keep soaring. By 2025, revenue generated from this is estimated to be $ 2.37B, meaning a greater Return on Investment for brands. If you want to stay ahead of the competition, this is one of the strategies you could employ for your business to get a competitive advantage.
Unfortunately, Africa may have experienced lower levels of technological advancement due to our ‘third-world’ status. We may miss out on future programmatic advertising strategies such as voice-activated advertising. However, this does not imply that we lack an informed target audience who require up-to-date tactics and technologies to gain marketing goals.~ Dennis Maina
Every businessperson should take advantage of market gaps and fill them after careful market research. Therefore, although some of the newer tactics and concepts, like voice-activated advertising, apply to a smaller population, they are proving to be promising, futuristic, and ideal for programmatic advertising.
Voice-Activated Assistants such as Siri from Apple and Alexa from Amazon make it easier to navigate through device usage. With programmatic advertising incorporated into these, marketers will reach a wider diverse audience. Apps such as Spotify have already included this feature and the outlook for what this means for marketers is optimistic.
Despite the promising future of programmatic advertising, there are some drawbacks that affect its success. One example of this is the phasing out of ‘Cookies’ and stricter policies on ID privacy which means reduced tracking of consumers.
How concerned should you be about how it affects your marketing strategies? Keep reading our articles to find out more!
What Programmatic Advertising is, and Why You Need it
You may have been scrolling down your Facebook page and suddenly an article on a subject you enjoy reading appears. At the back of your mind, you will probably ask yourself how coincidental this was, considering the topic was one you covered recently or had been reading about for a while. You will probably dismiss this since it won’t have occurred to you yet, that this was a targeted form of advertising.
This may not be the only incidence of programmatic advertising. However, despite its elaborate presence in our spaces, it is a form of advertising that is still not well understood. This, however, does not dismiss that top websites such as The Economist and Google use it, and can attribute their success to it.
So what is Programmatic Advertising?
Perhaps the simplest definition of programmatic advertising would be the use of automated technology to buy media. Programmatic advertising mainly makes use of data insights and algorithms to serve advertisements to a target audience at the right time and price. Simply put, it makes use of traffic data and online target marketing to give more accurate and efficient impressions. Although being a relatively new and technical approach to advertising, programmatic advertising offers numerous benefits to businesses.
However, its technicality should not be an issue to you as Suss Digital offers ample expertise so that all you have to do is sit back and enjoy traffic in your business.
In Programmatic advertising, there are two main parties; the buyers or advertisers and the publishers or sellers. Both sides have to use a computerized channel to allow the transaction on the ad exchange. You must consult an expert who will take you through the vital details of programmatic advertising such as the appropriate web spaces to use so you can make informed decisions on the same. – MD, Suss Digital Africa
The Numerous Advantages of Programmatic Advertising, and why they are necessary for your business…
Having gained a rough idea of what programmatic advertising is, understanding why it is important becomes equally necessary. As an individual looking to stand out in the increasingly competitive world, programmatic advertising offers brand awareness that is more specific to the needs of your target audience. You can be sure that wherever your advertisement will come up will be a space that will not irritate the potential consumers as is the case with a majority of advertisements. More benefits of programmatic advertising are highlighted below.
- Access to numerous ad spaces
Since programmatic advertising supports several ad networks and exchanges, it allows the advertiser access to far greater space on numerous websites at once. For such accessibility, it also offers access at tantalizing prices.
Programmatic advertising allows live access to data about ad placements and activity, allowing transparency. Although there have been issues with transparency in costs related to programmatic activity, there are solutions that are already underway to curb the issue.
- Data Reporting in Real-Time
As mentioned above, access to data in programmatic advertising takes place in real time. This is also an attribute of the advertisement form that allows advanced reporting about the placement and performance of advertisements in real time. This allows advertisers and publishers to improve campaigns accurately and quickly.
The purchase of programmatic advertisements allows advertisers to gain access to a large ad inventory across several ad exchange networks within seconds. These networks include private marketplaces and premium inventories where high-quality traffic is rampant. With programmatic advertising, advertisers are assured of finding means to maximize the relevance of the advertisements with regard to the target audiences.
To find out more about programmatic advertising, visit our website, Suss Digital Africa.
Boring Content? Help your business do better
Even the easiest to impress personality draws a line where boring content applies.
As a party seeking to expand your digital marketing capability, you have a lot of work to do and one is being able to create content that will make your product irresistible to consumers. Content marketing is a form of marketing that involves sharing online materials such as videos, images, or songs. While not aimed at explicitly marketing a brand, it is essential in creating interest for the same.
Notably, digital marketing and content creation are different in that the creator seeks to boost sales while the latter seeks to build engagement with your target audience. Either way, when used hand in hand, the two have the ability to help you achieve much more for your business.
“As a digital marketing expert, I cannot speak against content marketing. However, it is the ability to create intriguing content, while at the same time applying digital marketing that will make your brand stand out.”
As is, content creation is already taking online marketing by storm. Platforms such as Instagram, Twitter, and Tik Tok are all buzzing with content, making it a relatively saturated area in marketing. As digital marketing seeks to ease the jam caused by content marketing, the latter remains relevant. The only challenge is to stand out from the clutter with engaging and impactful content. How can you achieve this?
Do not Claim the Position of Hero in the Story
- Boring content comes if you place yourself as the hero of the story instead of your target audience. Remember, the aim is not to prove yourself. What academic scholars will say is, market a product (tangible or intangible) that resonates with the culture of your target audience. Are you looking to introduce an online counselling platform? Is the business in the line of making deliveries? Is it a short mixologist training course online? For each, create content whose theme merges with the business, and most importantly, with the habits/ culture of the target audience.
Capitalizing on Creativity
- Achieving interesting, outstanding content is not all about the money or keywords. First, content marketing takes up many forms including the use of infographics, songs, funny content such as memes or videos. You need to realize that it takes more than pumping funds into the marketing campaign to avoid boring content. You must be more intent on applying the creative bone. Obviously, this must be the hardest part about content marketing because who has the time to sit and research on funny/ interesting ideas for inspiration while there’s so much to do? Instead, consider hiring an expert on your team. Allow light sessions that will enhance the flow of ideas. Since the aim is to create authentic content, encourage them to follow their creative instinct even while borrowing from other places. Provide ample time for research so that can develop valuable information. Lastly, do not be afraid to reward your content creator handsomely.
- Explore interesting topics. The fact that your business focuses on dentistry does not mean that you cannot throw in interesting topics such as when wooden teeth were first invented. The content you create, while having to remain relevant, does not have to be safe, or along the lines of what others in the same industry post. Surprise your followers by introducing intriguing content.
Mistakes as Lessons
- Lastly, learn from your mistakes, and those of your competitors. Just like there is an emphasis to reflect on yourself to identify your weak areas, look back at your business and identify the areas in content creation that need to be addressed. Where did your followers give the weakest reactions? How did they comment on your content? Assess the strategies used by your competitors and determine what failed to work for them. You will have a better standing on the decisions you make on content creation after this.
Follow Suss for more of such topics.
Achieving Marketing Efficacy Using Digital Media Technologies
First, the aspect of marketing came in; then the various methods to enhance the same. The Return on Investment, (ROI) is probably the most important thing for any business right now. This consequently creates the need to adopt a marketing strategy that ensures marketing efficacy.
The need to achieve marketing efficacy led to the need and development of modern digital technologies, which, since their inception have seen continuous improvement. Initially, it was commonplace to advertise through mainstream media such as radio and television. Now the age of technology has made marketing largely dependent on digital media technologies including the internet of things, virtual reality, artificial intelligence, and cloud computing.
By definition, digital media is any type of information encoded in a format that can be read by machines. Digital media technology is commonly found in advertising and marketing sectors and in forms such as websites.
On the other hand, marketing efficacy is the extent to which a marketer’s marketing strategy is successful at maximizing the returns and reducing costs or resources used to gain clients. To learn more about marketing efficacy and digital media technologies, visit Suss Digital Africa.
“In achieving marketing efficacy digitally, the whole idea is to use digital media technologies such as AI and the Internet of Things to understand consumers better, tailor advertisements that will draw their attention and ultimately give them the desired product or service.”
There are various types of digital media technologies that have caused a revolution in the world of marketing, both due to their ability to reach vast populations and to do so within a short time.
- Artificial Intelligence
When a lot of us see the term artificial intelligence, probably the first thought that comes to mind is robots or machines that will have taken up human functions. While the concept of AI is closely linked, it encompasses more, intelligence generated by machines rather than that generated by human beings. Artificial intelligence can be as fascinating as robots being used to read human emotions and chat, or as subtle as software embedded in websites to detect human traffic. Either way, you need to be smart about the type of artificial intelligence to use for your system. Suss Digital Africa offers sound advice on the same.
- Customer Relationship Management (CRM) Software
CRM software is any type of technology that assists businesses to monitor communication with current and expected clients. Not all CRM platforms are similar. To achieve marketing efficacy, it is best to rely on automated platforms. In such platforms, the users are saved from the task of managing data at too many entry points. For you to achieve marketing efficacy, it is advisable to use CRM solutions that factor in a marketing strategy that is already embedded in your business. This reduces the reaction time and makes actionable items easier to move forward on.
- The Internet of Things
IoT is basically the network of physical ‘things’ embedded with software, sensors, or other types of technology to enable the connection and exchange of data with other devices via the internet. The interconnectivity of digital devices allows brands to gather consumer data that helps them tailor their commodities and services to fit the wants of clients. The data that is available via the IoT includes that on consumer behavior. IoT can involve the transmission of data from software such as heat-tracking, which allows one to identify the areas that experience the most landings on your website. This allows you to know what areas to capitalize on while marketing.
“As a business owner, it is important to note that under the various categories of digital media technologies, there are diverse means you can use to enhance your marketing efficiency.”
Digital media technologies alone cannot achieve marketing efficiency. You need an effective digital marketer who will not only help you to carefully plan the marketing steps of your business but who also has a good understanding of your clients and the world of digital media technology.
The Basics of Digital Marketing
By now, you have probably already come across the term digital marketing. You, however, might not have put a finger on what it is exactly.
In the past two years, technology and global conditions like COVID-19 have redefined the ways we communicate and engage with each other, and digital technology has been one of the greatest influencers.
Today, most Kenyans aged between 21-35 years spend more than 3 hours on social media and other internet mediums daily. This has informed the premise under which most marketers and brands have resorted to digital marketing as one of their preferred channels in which they engage and push their products to different customer segments.
What is digital marketing?
Digital marketing in its entirety encompasses all marketing efforts that use electronic gadgets or the internet. Businesses leverage digital channels to connect with their existing and prospective customers.
Digital marketing includes a variety of methods including Search Engine Optimization (SEO), influencer marketing, content marketing, Search Engine Marketing (SEM), social media marketing, and programmatic and display advertising.
Benefits of digital marketing
Any business, either selling commodities or selling services requires the use of digital media. Unfortunately, several businesses are still stuck to traditional marketing despite it being generally more time consuming and resource intensive.
Digital marketing presents an open opportunity. It helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.
“If you are looking to make better returns on your investment, digital marketing is an ideal solution. Whether through email marketing, advertising on social media or using other digital techniques, you suffer fewer expenses and pull a larger consumer base, all of which help maximize the returns on your business.”
Digital marketing also allows you plenty of room to adjust. Think of a product you want to advertise on Facebook or Google. You intend to pass a certain message through it. Later on, you realize that the message is not effective. In such a case, you can adjust the advertisement campaign details to meet the level of performance you need for your business.
Key digital marketing terms that you should know
Impressions – The number of times your ads have been exposed to our target audience
Reach – The number of unique users that saw your ads
Engagement – The number of times that consumers interact with your brand or products
Clicks – The actual number of clicks on your ads have garnered
Users – The consumers that subscribe to your business
Click-Through Rate (CTR) – The rate at which users are clicking through your ads
Cost Per Install (CPI) – The amount paid per installation of an app on a mobile
Cost Per Lead (CPL) – The is the amount paid to generate a new prospective customer
Cost Per Acquisition (CPA) – The amount paid to acquire a customer
Cost per click (CPC) – The amount paid to acquire a single click on the digital platforms
Cost per view (CPV) – The amount paid to acquire a single video view
Cost per 1000 impressions (CPM) – The amount paid to digital platforms to acquire 1000 impressions
Conversion rate – The percentage rate at which a particular action is performed – the number of successful conversions divided by the total traffic.
Revenue – Total amount of income generated by the sale of products
Artificial intelligence – Simulation of human intelligence in machines that are programmed to work and react like human beings.
Contextual marketing – The delivery of correct content and the correct moment based on the preferences of a potential consumer.
Targeted traffic – People visiting a website with intention, in the hope that their wants will be met therein.
Keyword proximity – How close two or more keywords are to each other.
Quality Score – Rating the relevant and quality words utilized in PPC campaigns.
Why it is important to factor in digital marketing in your business
In more instances than one, you have probably dismissed not only advertising but the whole idea of digital marketing. Most business owners treat marketing more as a misconception, brushing off the numerous advantages it could bring to their business.
- First, digital marketing is important due to its connectivity.
- The average consumer is potentially exposed to 10,000 brand messages each day. Of the total consumers, more than 90% will want to look at your website before deciding on purchasing your commodity.
- An even higher percentage will be found online looking for a commodity they are interested in purchasing.
- Finally, around 80% of the consumers will look up a business’s location online, and more specifically on Google Maps.
If you’re not already considering consulting a digital marketing expert by now, think about the whooping prices traditional marketing comes with. Get more information on digital marketing here.
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