Suss Ads Sets Supreme Benchmark With Magical Kenya Open Partnership
Suss Ads made a big impact at the recently concluded Magical Kenya Open 2023, one of Africa’s most prestigious golf tournaments, through their partnership with the Muthaiga Golf Club and...
Sportsbet.io has announced its sponsorship of the Kenya Open
Sportsbet.io, a leading online sports cryto-betting platform, has announced its sponsorship of the Kenya Open, one of the most...
Suss Digital Africa Unveils Cutting-Edge Digital Media Platform for Enhanced Consumer Experience
Suss Digital Africa, a leading digital marketing solutions provider in Africa has unveiled an innovative and game-changing platform that promises to offer its clients an unparalleled...
An analysis of the impact of blockchain and cryptocurrency on the advertising industry in Africa.
Africa’s advertising industry has experienced tremendous growth over the last decade; however, it is currently facing many challenges, including a lack of transparency, high fees, and a lack of trust between advertisers and publishers. However, blockchain technology and...
The Future of Programmatic Advertising
A few years ago, economic analysts predicted that by the end of 2021, an estimated 90% of all digital display marketing will be from programmatic advertising. The specificity of programmatic advertising, enhanced by artificial intelligence and machine learning has made...
What Programmatic Advertising is, and Why You Need it
Programmatic Advertising
You may have been scrolling down your Facebook page and suddenly an article on a subject you enjoy reading appears. At the back of your mind, you will probably ask yourself how coincidental this was, considering the topic was one you covered...
Boring Content? Help your business do better
Even the easiest to impress personality draws a line where boring content applies.
As a party seeking to expand your digital marketing capability, you have a lot of work to do and one is being able to create content that will make your product irresistible...
Achieving Marketing Efficacy Using Digital Media Technologies
First, the aspect of marketing came in; then the various methods to enhance the same. The Return on Investment, (ROI) is probably the most important thing for any business right now. This consequently creates the need to adopt a marketing strategy that ensures marketing...
The Basics of Digital Marketing
By now, you have probably already come across the term digital marketing. You, however, might not have put a finger on what it is exactly.
In the past two years, technology and global conditions like COVID-19 have redefined the ways we communicate and engage with each...
Why Not Having an Online Presence is Killing your Business
The ongoing Covid-19 pandemic has negatively impacted many offline businesses. Most businesses in Kenya had not dared to explore the online market until recently. Being a third-world state, the pace at which businesses have adopted new concepts based on Information and...
