The Brief
Launch Cadbury PS Crunchy Dates Valentine gaming App in a memorable way in an intimate setting. A Valentine in-store activation to bring to life the PS Cadbury Valentine campaign and push Sales
The Brief
Due to the Covid-19 pandemic opted for an influencer/media launch (50 pax only). Our objective was to create interesting content and use it on social media with a team of micro and macro influencers so as to create awareness about PS Cadbury products and the PS Cadbury game that was available for our consumers to download play and win a Valentine’s Getaway with their loved ones.
Activations – our brand is targeted to 18-24yr old. Our activation platforms were therefore tactical, we opted for 5 campus activations and 100 supermarket activations.
Five Twitter trends and daily engagements for two weeks – featured on the top trends chart in Kenya.
6.8K engagements and attained 139.8M reach on social media.
The event’s photos played a key role in pushing the conversation on social media. They were colorful and resonated well with our TA.
More and more people got participating in the Dating game with hope of winning the grand and second prizes of the trip to coast.
