Campaign Objective
Nivea was looking to grow brand awareness across YouTube, by driving viewers to their website.
The campaign was activated on YouTube when contextually relevant moments appeared such as Nivea’s own logo, competitor’s logo, or related objects, brands, faces, and interests.
The KPI was to achieve high completed views & a high CTR.
0
Impressions
0
Link Clicks
0
Video Views
$
0
Cost Per Click
$
0
Cost per Thousand Views
$
0
+
Cost per Thousand
0
%
Click Through Rate
