Suss Ads made a big impact at the recently concluded Magical Kenya Open 2023, one of Africa’s most prestigious golf tournaments, through their partnership with the Muthaiga Golf Club and sportsbet.io. The event attracted over 96 international professional golfers who battled it out for the $2 million winners’ purse.
As a premier Digital Marketing Solutions provider, Suss Digital Africa offered a reliable platform to amplify the event’s digital publicity, which was crucial for an event of this magnitude being held in Africa. Suss Ads’ core objective is to promote African heritage and support its growth by providing digital marketing solutions.
Suss Digital Africa recently launched an innovative and game-changing platform that offers bespoke digital marketing packages tailored to suit each client’s needs. Suss Ads 2.0 delivers over 20 billion monthly impressions in more than 11 African countries, and they partnered with Sportsbet.io and Bitcasino to amplify the digital marketing efforts of the Kenya Open.
Sportsbet.io introduced their platform, which enabled golf betting with cryptocurrency at the event, offering a never-before-seen opportunity to enjoy betting on golf at one of the most luxurious golf tournaments on the continent. As the official betting partners of English Premier League giants Arsenal and Southampton, Sportsbet.io appointed Suss Digital as their marketing agency for the spectacle.
Suss Ads had a significant presence both on the ground and in the digital space, which could not go unnoticed throughout the four-day global affair, with their efforts reaching a wider audience. The Magical Kenya Open had other key partners for the event such as ABSA and Kenya Airways, but Sportsbet.io, through their partnership with Suss Digital Africa, turned heads and showed how the right partners can amplify a brand’s marketing efforts through innovative solutions.
One notable standout from the event was Mutahi Kibugu, a young and enthusiastic Kenyan golfer who played at his first Open as a professional. He remained the only Kenyan with a fighting chance and finished in a commendable 65th place.
Suss Ads offers various ad formats such as Push Notifications, Pop Ads, Interstitial Ads, Programmatic (Video) Ads, and Programmatic (Display) Ads, which brands can use to place ads, target, optimize, and monitor their campaigns on a top-notch and easy-to-use interface. Suss also offers a comprehensive SMS service that enables businesses to communicate with their customers more effectively.
Corporates and brands can learn from the Suss playbook and find ways to combine efforts with such providers and agencies to support and promote local talents while showcasing them to the world. There is no limit to the opportunities as well as the potential for growth and expansion, and this is only the start of better things to come.
