In today’s fast-moving digital landscape, running an ad campaign is only half the battle. The real question is,did it work?

At Suss Ads, we go beyond impressions and clicks. Our Brand Lift Survey (BLS) capability is designed to measure what truly matters: Did your campaign change minds, shift perceptions, and inspire action?

What is Brand Lift?

Brand lift measures the real-world impact of your advertising by tracking how audiences perceive, recall, and intend to act after seeing your campaign. Instead of relying solely on surface metrics, BLS answers questions like:

• Did people remember your brand?
• Did their perception improve?
• Are they more likely to choose you?

How Suss Ads’ BLS Works

We integrate real-time survey responses directly into your campaign dashboard, giving you instant, actionable insights. For every campaign, we track:

Brand Recall- Percentage of respondents who remember seeing your ad.

Perception Shift- How your audience’s opinion about your brand changes after exposure.

Purchase Intent- Likelihood of respondents engaging with your product or service.

Case Study: KCB Multi-Currency Card

Between 15 July 2025 and 14 August 2025, we measured the impact of KCB’s campaign promoting its Multi-Currency Card. Here’s what we found:

• Brand Recall:
  87.5% of respondents (7 out of every 8 verified participants) recalled seeing the ad - a recall rate 38% higher than the East African financial services campaign average (63%).
• Positive Brand Perception:
  75% reported a more positive perception of KCB after seeing the ad - indicating strong resonance with the creative and messaging.
• Purchase Intent:
  87% expressed likelihood to use the Multi-Currency Card, revealing high conversion potential directly attributable to the campaign.
• Response Volume & Trends:
  115 total survey submissions were collected, with peaks following pDOOH ad bursts and traditional ad spot runs showing a direct link between media activations and audience engagement.

Why These Numbers Matter

Most campaigns are judged on impressions, clicks, or reach - but none of those tell you if attitudes or behaviors actually changed. Our BLS provides cause-and-effect clarity:

• A 25-35% lift in positive brand perception often correlates with higher lead-to-sale conversion rates in financial services.
• A recall rate above 80% signals that creative and placement strategies are driving deep market penetration.
• An 87% purchase intent is a strong predictor of short-term uptake, especially for high-trust products like financial cards.

Data Integrity You Can Trust

We know that accurate data is the backbone of meaningful insights. That’s why Suss Ads BLS includes:

• Fraud detection for suspicious IPs or repeated responses.
• Recommendations for CAPTCHA and verification methods.
• Multi-channel distribution to reach authentic, diverse respondents.

Why Brands Choose Suss Ads for BLS

• See results in real time, right next to your campaign analytics with our Integrated Dashboard .
• We transform raw data into clear, client-ready narrative through AI-Powered Insights.
• We don’t just show you the numbers, we tell you how to use them to grow by strategic recommendations .

Turn Your Campaign Data into Growth

Every brand has a story and withSuss Ads’ Brand Lift Surveys, you can prove that your marketing is moving the needle - and know exactly where to focus next.

Ready to see how your campaigns really perform?

Visit: https://www.suss.co.ke/ and let’s measure what matters.

Register an account today - https://platform.sussdigital.com/register