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Embracing the Rise of CTV and the Enduring Power of Linear TV

Embracing the Rise of CTV and the Enduring Power of Linear TV

Africas TV ad landscape is undergoing a seismic shift. CTV is rising, offering targeted ads, while Linear TV remains a powerhouse for broad reach. Advertisers must strategically allocate budgets between the two to maximize impact in this dynamic market. Suss Ads, with deep regional insight, is guiding clients through this transformation, combining the best of both worlds for effective campaigns.

The Digital Revolution in Africa and Strategic Advertising in Kenya.

The Digital Revolution in Africa and Strategic Advertising in Kenya.

Learn how Africas booming digital landscape is creating a goldmine for advertisers, with Kenya leading the charge. Savvy marketers like Suss Ads are harnessing the power of AI and data to craft winning campaigns, proving that big returns come from smart spending, not just big budgets.

Selecting the right Data Management Platform (DMP) provider for your business objectives and needs

Selecting the right Data Management Platform (DMP) provider for your business objectives and needs

Discover how to select the right Data Management Platform (DMP) for your business by exploring essential factors such as defining use cases, assessing data quality and scale, comparing functionalities, verifying integration compatibility, evaluating pricing and contract terms, and seeking demos and references, ensuring that your choice aligns with your marketing objectives and delivers significant ROI.

Students benefit from the Suss NextGen Program.

Students benefit from the Suss NextGen Program.

Suss Ads, a leading Marketing and Technology (MarTech) Agency has launched the Suss NextGen Program, a national initiative aimed at empowering students across high schools and tertiary institutions with essential tech-led platforms, knowledge, resources, and opportunities crucial for thriving in todays digital world.

Suss Digital Africa: Pioneering Innovation in Digital Marketing

Suss Digital Africa: Pioneering Innovation in Digital Marketing

In the dynamic landscape of digital marketing, Suss Digital Africa, led by visionary Dennis Maina, leverages AI and creative strategies to deliver exceptional results. Their innovative approach integrates advanced analytics and personalized content, driving higher engagement and conversion rates.

How Suss Ads optimizes Ad inventory for viewability and engagement

How Suss Ads optimizes Ad inventory for viewability and engagement

Discover how Suss Ads maximizes ad inventory for viewability and engagement by leveraging industry standards, responsive design, strategic ad placements, optimized load speeds, advanced ad technology, and continuous performance monitoring. Learn how our innovative approaches ensure impactful ad placements, boost user engagement, and drive superior campaign performance, empowering businesses to achieve greater ROI and long-term growth. Explore how our cutting-edge solutions can transform your advertising strategy for success in a competitive digital landscape.

1Stop and Suss Ads announce their partnership

1Stop and Suss Ads announce their partnership

Discover how Africas iGaming sector is experiencing exponential growth fueled by its youthful demographic, mobile technology adoption, and cultural affinity for gaming. Learn how a strategic partnership between 1Stop Translations and Suss Ads is facilitating seamless entry into this dynamic market, leveraging translation expertise, digital marketing, and cutting-edge advertising solutions. Explore how this collaboration empowers businesses to craft targeted campaigns, expand reach, and drive impactful outcomes in Africas burgeoning iGaming landscape.

Suss Digital Africa Triumphs

Suss Digital Africa Triumphs

The Founder of the digital marketing agency, Dennis Maina, has been named among the Top 25 Men in Digital by the SOMA Awards 2023 After the agency’s MSK Gala Award Sweep.