2024-It’s a Wrap! A Year of Growth, Expansion, Innovation, and Impact

2024-It’s a Wrap! A Year of Growth, Expansion, Innovation, and Impact

As 2024 draws to a close, we reflect on a year of incredible growth, exciting milestones, and bold new beginnings. From expanding into the Middle East to delivering innovative marketing solutions, this year has been a game-changer for Suss Ads. Our success would not have been possible without the unwavering support of our amazing team, clients, and partners. Together, we have reached new heights, and we are excited about what is next in 2025.

Suss Ads goes Global!

Image

We have opened a new office in Dubai, United Arab Emirates, marking our entry into the Middle East and North Africa (MENA) region. This move is part of our broader strategy to bring our innovative marketing solutions to international markets, and Dubai’s dynamic business environment has proven to be the perfect launchpad.

Our Dubai office will serve as our regional hub for the MENA region. With this expansion, we are positioned to build lasting relationships with businesses across the MENA region and further solidify our global presence.

Introduction of TikTok Advertising Solutions Serving International Markets

With our Dubai office serving as the perfect launchpad into international markets, we now offer high-quality MARKETING solutions and TikTok advertising services in several countries, including Egypt, Indonesia, Kuwait, Malaysia, Morocco, Qatar, Saudi Arabia, South Africa, South Korea, Thailand, Turkey, and the UAE.

Suss Ads Milestones & Key Achievements

We continued leading the way in innovative marketing strategies, helping numerous Kenyan businesses enhance their local and regional presence. Through digital marketing, content creation, and brand development, we successfully launched brands, drove measurable results, and strengthened connections between businesses and their audiences across various industries.

Image

One of the highlights of 2024 was being recognized as the 2nd Runner-Up in the Best Media & Innovations Category at the MSK Gala Awards, a demonstration of our commitment to excellence and innovation in the marketing field.

In line with our ongoing international growth, we proudly supported the Ministry of Interior's E-Citizen initiative to enhance tech and communication strategies. Our Managing Partner, in collaboration with our partners, travelled to Silicon Valley to engage with key stakeholders and strengthen relationships within the tech industry.

Innovation at the Core: Delivering impactful marketing solutions

We pushed the boundaries of digital marketing by incorporating the latest trends in social media engagement, video marketing, and data-driven strategies to create impactful campaigns for our clients. A series of successful campaigns across various sectors resulted in increased brand awareness, engagement, and conversions. Additionally, analytics and customer insights capabilities were expanded, enabling clients to make more informed decisions based on actionable data.

Image

360 Marketing initiatives; Over the years, we have continuously diversified our services. In the first two years, our primary offering was our in-house developed programmatic platform, which now serves 60+ countries and 100+ brands globally. In 2024, we expanded our capabilities to meet the evolving needs of clients who require integrated media strategies that combine both traditional and digital marketing techniques.

Introduction of innovative ad formats: We integrated Programmatic Digital Out-Of-Home (pDOOH) into our programmatic inventory, offering a seamless blend of digital and out-of-home advertising for enhanced client solutions. We added new ad formats to our inventory, including Social to Display Gamified, Audio, Video Box, HTML5 + Parallax, 360 Banner, and Video Divider ads, all designed to boost audience engagement.

Launch of Suss Ads 3.0 Dashboard: We unveiled the revamped Suss Ads 3.0 dashboard, featuring more engaging ad formats, precise targeting capabilities, and automated analytics and reporting tools to help clients optimize their campaigns more effectively.

Celebrating Our Team: The Heartbeat of Suss Ads.

As we look back on 2024, we are reminded that our success wouldn’t be possible without our incredible team.

In June 2024, Suss Ads celebrated its 3rd anniversary. To mark this milestone, we engaged our clients, partners, and stakeholders in a series of celebrations and activities, including our first-ever team-building event in Naivasha.

Image

Suss Ads’ CSR efforts in 2024

At Suss Ads, we are proud of the initiatives we have introduced to nurture meaningful, lasting change in our communities. In 2024, our CSR efforts were a key component of our mission, complementing our business growth while giving back to society.

In June, we launched the Suss NextGen Program to empower the next generation of leaders by providing tech-driven platforms, skills, and opportunities to succeed in today's dynamic world.

Key initiatives under this program included:

Githumu High School Tech Lab Revamp (June 2024): This project involved upgrading the tech lab to ensure students had access to the latest learning tools and technology.

Suss NextGen Mental Wellness Outreach (World Mental Health Day 2024): In partnership with the judiciary, Safaricom, Bio Food Products, and Highlands Drinks Ltd, Chiromo hospital, Mercy Corps, and Kaka Empire, we collaborated with Thika High School to raise awareness about mental health and wellness.

Image

Suss NextGen Apprenticeship Program: One notable experience was that of Kiki Mukuria, a 14-year-old high school student, who gained firsthand workplace experience during the August holidays through our apprenticeship initiative.

Additionally, we supported Eldoret’s “Swinging for a Cause”, which raised funds and awareness for Olepaipai Home Care and Memory Care, a facility dedicated to providing compassionate care to the elderly and vulnerable.

Image

At Suss Ads, we are committed to using our expertise and resources to create a positive social impact, and we look forward to continuing our efforts to drive meaningful change.

Partnerships & Collaborations.

We executed innovative campaigns for 100+ brands, including some of the world's most loved brands such as SportPesa, Brookside, Betika, Mondelez, Jack Daniels, 1XBet, Indigo Homes, DPO, Paka Kumi, Bet Kumi, Panadol, and Nivea, among others.

We partnered with Safaricom, Bio Food Products, and Highlands Drinks Ltd for the Suss NextGen Mental Wellness Outreach as part of the program.

In collaboration with Jasiri Network, we provided marketing, branding, and PR insights to entrepreneurs during their Summer Social Event. Additionally, we supported Jasiri Network with their website rebranding, designing, and developing their new online platform (www.jasirinetwork.com).

Image

Team Growth.

This year, we focused on expanding our team to ensure we continue delivering exceptional service and innovation.

Image

What’s in Store for 2025?

As we conclude a remarkable year, we are excited to look toward the future. In 2025, we plan to build on our successes and further expand our presence in new markets, with more details to be shared soon.

Key priorities for the year include:

A Heartfelt Thank You!

As we close out 2024, we want to take this opportunity to express our deepest gratitude to our clients, partners, and, of course, our amazing team. Your support and dedication have been instrumental in helping us achieve these milestones, and we are excited for what the future holds.

Thank you for being part of our journey. We look forward to another year of collaboration, growth, and innovation.

Image

Here’s to an even bigger 2025!