The Suss AI Creative Studio (the “Platform”) is an AI-powered creative generation and management platform operated by Suss Ads. It is designed to produce, edit, host, and analyze advertising creatives across multiple formats, including static, video, rich media, programmatic, social, and pDOOH.
Access to the Platform is provided exclusively to approved Suss Ads clients and is intended for use within the Suss Ads ecosystem and approved third-party advertising platforms.
Clients with a verified minimum agreed monthly media spend are entitled to complimentary access to the Creative Library. Suss Ads may revoke access at its sole discretion if the minimum spend is not maintained.
Unless otherwise agreed in a signed written agreement, creative asset generation is charged at Cost Per Generation Per Asset (“CPG Rate”). An “asset” means any individual image, video, text, or other creative output generated via the Platform.
Fees are invoiced monthly based on actual usage. Invoices are due within 30 days of issuance. Amounts exclude applicable taxes, which will be added as required by law.
The Platform may suspend access to the Platform and/or Creative Library, without notice, for unpaid undisputed invoices. Suspension continues until full payment is received. Suss Ads is not liable for any resulting loss or damage. Access will be restored promptly upon full payment.
All intellectual property rights in and to the Platform, including but not limited to underlying AI models, algorithms, prompts, templates, workflows, system logic, software, source code, user interface, and related documentation (collectively, “Platform IP”), are and shall remain the exclusive property of Suss Ads (or its licensors). No title to or ownership of any Platform IP is transferred under these Terms.
Subject to your compliance with these Terms and payment of applicable fees, Suss Ads grants you a limited, non-exclusive, non-transferable, non-sub-licensable, revocable license to use, reproduce, display, and distribute creatives and assets generated through the Platform (“Generated Content”) solely for your internal business purposes or in connection with approved advertising campaigns as expressly agreed in writing.
You may not:
Resell, sublicense, redistribute, or otherwise commercially exploit Generated Content as standalone assets outside the approved campaign scope.
Use Generated Content in a manner that competes with the Platform or Suss Ads's services.
Modify, reverse engineer, or create derivative works of the Platform IP.
Remove or alter proprietary notices on Generated Content or the Platform.
Any use of Generated Content beyond the scope of the license granted above requires prior written consent from Suss Ads.
Generated Content is provided “as is.” Suss Ads makes no representations or warranties regarding originality, non-infringement, or copyrightability of Generated Content, which may be influenced by training data and may lack independent copyright protection under applicable law.
You represent and warrant that any inputs you provide to the Platform do not infringe third-party intellectual property rights and that you will indemnify Suss Adsagainst claims arising from such inputs.
The Client is solely responsible for ensuring that all creatives comply with all applicable laws, regulations, platform policies, and industry standards, including those related to advertising, consumer protection, data privacy, betting, gaming, and gambling in all relevant jurisdictions.
The Platform may provide tools such as iFrames, VAST tags, and tracking layers, but makes no representation, warranty, or guarantee that any creative will obtain approval from advertising platforms or satisfy regulatory requirements. Approvals are determined solely by applicable platforms and authorities.
The Client shall indemnify, defend, and hold harmless Suss Ads, its affiliates, officers, employees, and agents from claims, losses, damages, liabilities, costs, or expenses (including reasonable legal fees) arising from non-compliance of creatives with applicable laws, regulations, or platform policies.
The Platform may integrate with third-party providers to supply sports fixtures, betting odds, live scores, and related data (“Third-Party Data”).
Third-Party Data is provided “as is” and “as available.” We make no representations or warranties as to its accuracy, completeness, timeliness, reliability, or availability.
To the fullest extent permitted by law, we disclaim all liability for errors, inaccuracies, omissions, interruptions, delays, or outages in Third-Party Data, or losses or damages arising from your use of or reliance on it.
If live or real-time Third-Party Data is unavailable, the Platform may use automated fallbacks to maintain campaign continuity. You acknowledge fallback data may not be accurate, and we shall have no liability for consequences of its use.
All analytics, sentiment analysis, performance predictions, AI-generated recommendations, and other AI outputs (“AI Outputs”) are provided “as is” for informational purposes only. The Platform makes no warranties as to their accuracy, completeness, or reliability and does not guarantee any results or outcomes.
The Client is solely responsible for reviewing, verifying, and approving AI Outputs before use and bears all risks associated with reliance on them.
To the fullest extent permitted by law, the Platform shall not be liable for any loss or damage arising from Client’s use of or reliance on AI Outputs. General limitations of liability in these Terms apply.
The Platform implements commercially reasonable administrative, technical, and physical safeguards designed to protect security, confidentiality, and integrity of the Platform and data processed through it, including role-based access controls, reviews, and creative scoring tools to mitigate risks.
The Client is solely responsible for reviewing, approving, and using any creatives generated or managed through the Platform. Final approval and accountability for deployment, compliance, and usage rest exclusively with the Client. The Platform provides tools for assistance only and does not endorse or guarantee suitability, legality, or performance of Client-approved content.
The Platform reserves the right, in its sole discretion, to modify, enhance, suspend, or discontinue features or components at any time, with or without notice. Scheduled or emergency maintenance may temporarily affect availability. We will use commercially reasonable efforts to minimize disruptions but are not liable for unavailability resulting therefrom.
The Client is responsible for ensuring that any personal data uploaded or processed via the Platform complies with all applicable data protection laws. The Platform will process such data only as necessary to provide the services and in accordance with its Privacy Policy.
To the fullest extent permitted by law, the Platform, its affiliates, officers, employees, and agents are not liable for any indirect, incidental, consequential, special, punitive, or exemplary damages (including lost profits, revenue, data, or goodwill) arising from these Terms or use of the Platform, even if advised of their possibility.
The Platform’s total liability under these Terms or for the services shall not exceed the fees paid by the Client for platform usage in the three (3) months preceding the claim.
These limitations do not apply to Client indemnification obligations, the Platform’s gross negligence, willful misconduct, fraud, or liability for death/personal injury caused by its negligence.
These limitations are fundamental to the agreement; the Platform would not provide services without them.
The Client shall indemnify, defend, and hold harmless the Platform and its affiliates, officers, directors, employees, and agents from third-party claims, losses, damages, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from:
Client’s Platform misuse.
Client-provided content (including IP infringement).
Client’s breach of these Terms.
Client’s violation of laws.
By accessing or using the Suss AI Creative Studio, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.
Suss AI