The campaign for Wazzii, launched on Tuesday, November 21st, 2023, marked its debut on the airwaves of NRG Radio and Ghetto Radio. With a strategic blend of presenter mentions, spot ads, and promos, the campaign permeated the auditory landscape, capturing the attention of diverse audiences. Leveraging the power of social media, both radio stations amplified the message by sharing Wazzii content across their respective online platforms.

Notably, Ghetto Radio offered an additional layer of engagement by hosting an
interview on Monday, December 18th, during the Stella (Mid-Morning) Show. This
interview provided a valuable opportunity for the Girl Effect team to delve
deeper into the brand and the Wazzii platform, enriching the audience's
understanding and connection with the initiative.

Watch video here
Overall, the campaign fostered widespread awareness and engagement through the symbiotic
synergy of radio airplay and digital outreach, laying a strong foundation for the
journey ahead.

Results

796 Users who accessed the WhatsApp chatbot
42K Reach
1.93% CTR