Nivea Sun TikTok Campaign

Suss Ads partnered with Nivea to execute a TikTok campaign across Kenya, aiming to leverage on TikTok as a performance-driven channel for skincare awareness and engagement. Leveraging Suss Ads’ direct integration with TikTok’s Marketing API, the campaign was activated quickly, optimized in real-time, and scaled efficiently across markets.

Performance Results (June – August 2025):

• Impressions: 11,884,773
• Clicks: 417,952
• Average CTR: 3.52% (well above TikTok benchmarks)
• Average CPM: $0.16 (highly cost-efficient)
• Best Performing Markets: Kenya (11M+ impressions) and Nigeria (764K impressions)

Campaign Highlights:

• Exceptional reach efficiency with CPM as low as $0.16.
• Over 417K clicks, showing strong audience responsiveness.
• CTR of 3.52%, significantly above industry norms for TikTok ads.
• Optimized spend of under $2,000, demonstrating cost-effectiveness.
• Kenya emerged as the top-performing market, validating TikTok’s strength in East Africa.

Key Insights & Learnings:

• TikTok is a powerful channel for awareness + engagement in the skincare category.
• Direct linking creatives outperformed initial video-only assets, proving the importance of format testing.
• Strong campaign results with minimal budget show high scalability potential for future phases.

Overall, the campaign highlighted TikTok’s potential as a growth channel for Nivea Sun and showcased Suss Ads’ ability to activate and optimize campaigns quickly and cost-effectively. Based on these learnings, we recommended expanding the creative mix, testing different CTAs and segmented audiences through A/B testing.

The success of this pilot laid the groundwork for scaling TikTok campaigns for Nivea across Africa, powered by Suss Ads’ data-driven, API-integrated approach.