Case Study - Brookside Dairy Best

Overview

The campaign’s success relied on continuous optimization, delivering measurable results that exceeded expectations.

Channels Used

• Suss Ads Programmatic Advertising

Ad Formats Used

• Video Box
• Gamified Ad
• GIFs
• Flip Parallax
• Rotating Cube
• Display

Campaign Results

Over a 3-month period, the Brookside Dairy Best campaign made a strong impact:

• 30 million impressions captured the audience's attention.
• Over 100,000 clicks showed solid engagement.
• An average CTR of 0.7%, exceeding industry standards.

This performance proved how targeted strategies and precise execution can elevate digital campaigns.

Key Factors for Success

The campaign succeeded by focusing on local websites, engaging Brookside Dairy’s audience with precision. Using Suss Ads' proprietary website and app inventory, the ads reached high-traffic locations, ensuring visibility.

Regular optimization refined placements and boosted performance. Data-driven decisions helped the campaign surpass ROI expectations.

Client Feedback

Brookside Dairy was thrilled with the results. The campaign exceeded expectations, confirming Suss Ads' expertise in programmatic advertising. Their strategic execution and adaptability set a new standard for digital campaigns.

“At Brookside, we believe in the power of digital advertising. With our wide range of dairy products, Suss Ads helped us reach our consumers through engaging and diverse ad formats.”
— Elizabeth Dina, Head of Digital, Brookside Dairy