Case Study - WAZII BRAND AWARENESS & EDUCATION
The Wazzii campaign launched on November 21st 2023 was a strategic initiative aimed at promoting the Wazzii brand through a combination of radio and digital outreach. The campaign was featured on NRG Radio and Ghetto Radio, utilizing a mix of presenter mentions, spot ads, and promos to engage listeners. Social media amplification by both radio stations further extended the campaigns reach. A highlight of the campaign was a December 18th interview on Ghetto Radios Stella Mid-Morning Show, where the Girl Effect team discussed the Wazzii platform, enhancing audience connection and understanding.
- Client
- Girl Effect
- Year
- Service
- Above The Line
Overview
The campaign for Wazzii, launched on Tuesday, November 21st, 2023, marked its debut on the airwaves of NRG Radio and Ghetto Radio. With a strategic blend of presenter mentions, spot ads, and promos, the campaign permeated the auditory landscape, capturing the attention of diverse audiences. Leveraging the power of social media, both radio stations amplified the message by sharing Wazzii content across their respective online platforms.
Notably, Ghetto Radio offered an additional layer of engagement by hosting an interview on Monday, December 18th, during the Stella (Mid-Morning) Show. This interview provided a valuable opportunity for the Girl Effect team to delve deeper into the brand and the Wazzii platform, enriching the audience's understanding and connection with the initiative.
Overall, the campaign fostered widespread awareness and engagement through the symbiotic synergy of radio airplay and digital outreach, laying a strong foundation for the journey ahead.
Campaign Results
The Wazzii campaign achieved the following milestones:
- Users who accessed the WhatsApp chatbot
- 796
- Reach
- 42K
- CTR
- 1.93%