In March and April 2024, KCB Bank launched the year’s WRC Sponsorship campaign. The campaign aimed at raising awareness of WRC and pushing for account opening by new customers and savings accounts for their existing customers.

The WRC campaign successfully achieved its goal of creating awareness and pushing for account opening by existing and new customers. This was done by running a series of different rich media and native banner assets.

The low CPC and CPM indicate cost-effectiveness and effective targeting which made this campaign impactful in achieving the set KPIs.

150M+ Impressions
32K+ Link Clicks
$0.02 Cost Per Click
0.17% Click through rate
$0.68 Cost Per Thousand