On the run up to the official launch of the application by H.E William Ruto, the President of the Republic of Kenya, the Immigration and E-Citizen Services division of the Ministry of Interior entrusted us with the driving 30,000+ installations of the Gava Mkononi app.

An extension of the E-Citizen web-based platform, Gava Mkononi is a mobile application that allows Kenyan citizens to access 7,000+ government services and complete transactions on the same platform.

Results

108k+ App Installs
900K+ Link Clicks
$0.006 Cost Per Click
0.65% Click through rate
$0.05 Cost Per Thousand