Nivea was looking to grow brand awareness across YouTube, by driving viewers to their website.​

The campaign was activated on YouTube when contextually relevant moments appeared such as Nivea’s own logo, competitor’s logo, or related objects, brands, faces, and interests.​

The KPI was to achieve high completed views & a high CTR.​

Results

152M+ Impressions
900K+ Link Clicks
$0.006 Cost Per Click
0.65% Click through rate
$0.05 Cost Per Thousand