The "Lipa Tax, Ni Rahisi Kama 123" campaign successfully achieved its goal of creating awareness about the ease of tax payment.
The strategic use of various digital channels resulted in impressive metrics, demonstrating both reach and engagement.

The low CPC and CPM indicate cost-effectiveness, making this campaign an impactful and efficient initiative by Oxygene Marketing Communications Ltd to encourage tax compliance among Kenyans.

Results

2.2M+ Impressions
40k+ Link Clicks
$0.02 Cost Per Click
1.82% Click through rate
$0.42 Cost Per Thousand