Case Study - Tingatinga Bio yorgurt awareness
Bio Foods Ltd aimed to revitalize the Tinga Tinga product line by leveraging its legacy association with the popular childrens show, Tinga Tinga
- Client
- Bio Foods ltd
- Year
- Service
- Programmatic
Overview
The Tinga Tinga Tales campaign aimed not only to increase awareness but also to create a lasting emotional connection, drive sales, and secure a significant share of the market for Tinga Tinga Bio Yoghurt in Kenya. Through a multi-faceted approach across various media channels, the campaign is poised to capture the hearts of both children and their parents, ensuring long-term success for Bio Foods Ltd.